icebreaker is the polar opposite of fast fashion. Through high quality performance our goal is to thrive in your wardrobe and during your activities for many seasons. Our clothes transcend single usage – we make multi-functional pieces that adapt to your life and style, on the mountain, in the city and at home. We are the natural performance pioneers. Our roots are founded in the land of the merino sheep - that drives us to continue to lead, innovate and create from what nature provides. Our design position is to use only what we need and nothing that we don't. We believe in leaving the planet better than we found it, by not wasting precious resources and considering every step in the process.